Hello,

I am a Toronto-based Group Manager in the Creative Practice at Avanade Canada, specializing in experience-led consulting and digital product design. With over 20 years of expertise spanning Avanade, Infusion, and MacLaren McCann Canada, I have led multidisciplinary teams to deliver customer and business-facing digital solutions for clients in Financial Services, Capital Markets, Healthcare, Education, Technology, Oil and Gas, Government, and Retail.

I feel equally confident contributing to Sales/Business Development as I do delivering with excellence for our clients. My approach is rooted in user-centred design, combining strategic systems thinking with a passion for visual storytelling and brand expression. I thrive in fast-paced, multidisciplinary environments, guiding teams to create emotionally resonant solutions that balance business goals with user needs. My experience includes planning and facilitating workshops, mapping service ecosystems, and crafting journeys and blueprints that drive impact at scale.

At Avanade, I have been instrumental in shaping our Design Ops initiatives, supporting business development, and mentoring creative professionals. I recently re-launched our "Career Mapping for Creative Practice" and worked on optimizing internal processes for recruiting, onboarding, and work intake. These experiences have honed my ability to elevate design quality, foster collaboration, and nurture creative growth across disciplines.

I am proficient in Figma, Figma AI + Make, and Adobe Creative Suite, and have advanced knowledge of the Microsoft Platform and AI (Copilot) capabilities. My skills span Design Strategy, Design Thinking (LUMA Facilitator Certification), Service Design, UX Research, Usability Testing, Information Architecture, UI Design, Design Systems, Prototyping, Journey Mapping, and Personas.

I’m passionate about leading and growing teams that blend creativity with strategy to deliver meaningful outcomes.